Telairity Provides Key Services to the World’s Fastest-Growing Market

We are delighted to announce that Telairity has struck a sprawling, multifold deal with the world’s fastest-growing economic powerhouse: the People’s Republic of China. The agreement allows for Telairity to supply its SD and HD encoders to several key sectors of China’s economy. Furthermore, Telairity is equally pleased to announce other National Digital TV initiatives in Laos, Thailand, and Sri Lanka, bringing Telairity into the forefront of today’s high-tech economy.

The business pact is essentially triple-fold. Firstly, Telairity will supply its Chinese strategic communications partner, Beijing Blue Satellite Communication Technology Co., Ltd. (BSC), with Telairity BE8500 encoders for an ongoing satellite application project on behalf of China’s Meteorological Administration. We are fully confident that this development heralds only the beginning of a large series of tech-sales breakthroughs for Telairity. BSC not only counts the Chinese Meteorological Administration among its key clients, but also supplies encoding technology for the Ministry of Education, the Ministry of Health, the China Civil Aviation Administration and the State Administration of Radio, Television, and Film (SARFT). Our pioneering technology will take the lead in helping run day-to-day communications operations throughout China; hardly a small achievement. 

The second part of the agreement can be summarized thusly: we’re proud to announce that we’ve been selected to supply SD and HD encoders for 2.0 broadband media services like interactive cable, IPTV, and mobile television that are in the process of being distributed throughout China. Telairity graciously would like to acknowledge the cooperation and support of trans-Pacific key partners in this agreement, such as Ouranos Technology Co., Ltd. and the China Data Broadcasting Union (CDBU). We are especially excited to cooperating with our esteemed partners in expanding the cutting-edge quality of service in all these “next generation” fields of media.

As if these two developments weren’t noteworthy enough, we are happy to tell the world that we’ve landed an agreement to design, build, and sell encoding systems that meet China’s high AVS encoding standards (for purposes of domestic comparison, these standards are roughly similar to the H.264/AVC video compression standard). This digital TV network, expected to grow quickly up to 500 channels, is being tested in cooperation with SARFT on a province-by-province basis. Currently, we are operating in Sichuan Province, located in southwestern China, and home to an approximate 80 million inhabitants. We are indebted to our partners in this technological venture, Hansun Technology Corporation and the Communications University of China, College of Information Technology (CUC). Together with SARFT and our high-level partners, we expect to revolutionize the technologies available for OPTV, triple-play, and in-home multimedia distribution throughout China as additional provinces subscribe to the network.

We cannot be happier here at Telairity. We cannot be more pleased with the good faith and munificence of our Chinese counterparts, as well as our DTV counterparts in Laos, Thailand, and Sri Lanka. There can be no question that the future belongs – in part – to East Asia, and that Telairity has been granted a monumental opportunity to participate in the development of that future.

Better Technology Top to Bottom: The Telairity Edge

As a leading manufacturer and marketer of video processing solutions for broadcast and professional video applications, Telairity is committed to the development of cutting-edge technology. Our H.264/AVC advanced video compression systems continue to provide the lowest latency and highest compression in the industry, making them ideal choices for a range of remote/field applications. But not all professional broadcast encoder technologies are created equal.

For the most part, companies that develop professional broadcast encoders fall into one of three groups, when considered in light of the technologies employed to develop systems.

•    Some companies adopt a commercial encoder chip (like the Ambarella A2), developed for a related but distinct and much higher volume market (e.g., cameras), and build encoders around that base “System on a Chip” (SoC) hardware platform.
•    Other companies adopt a general purpose CPU (like the latest Intel or AMD quad-core generation of x86 processor), and implement encoders in software on a PC hardware platform—perhaps using some add-in video accelerator board.
•    A third group of companies eschews both of these approaches (special-purpose SoCs or general-purpose CPUs), and develops encoders around some combination of commercially available DSPs (from vendors like TI) and FPGAs (from vendors like Xilinx).

Prominent among Telairity’s several distinctions is the fact that we use none of the technical strategies listed above for product development. Instead, we have leveraged our roots in the semiconductor industry, together with our patented technology for quickly developing complex ASICs with small hardware design teams, to create the 594 MHz Telairity T1P2000 video processor, targeted to video encoding.

Implemented in 90-nm technology, using Telairity’s proprietary design methodology, the T1P2000 video processor achieves high silicon density of over 150,000 gates/mm2. The device’s high level of integration, using a multicore architecture, minimizes the number of chips required for the application and also reduces the latency and bandwidth required for interchip communications, as all five cores share high-speed access to shared DRAM memory to maximize efficiency for video image processing.

In a rapidly changing broadcast industry, Telairity’s T1P2000 is the heart of our H.264 encoding technology, enabling us to develop innovative and efficient solutions to keep ahead of the curve. Tune in again soon for more about our proprietary technology. Until then, you can read more here.