Remember those bygone, medieval days of five years’ back
when HD was the final word in video resolution? It may be that you won’t
remember them for much longer. Companies near and far are starting to release
products that go above and beyond – and then above and beyond some more for
good measure – when it comes to resolution quality. Companies such as Sony,
Canon, Red Epic, JVC, and Dalsa Origin have all gotten into the game of
releasing 4k resolution technology that is employable both in digital
television and digital cinematography.
“4k” is a sort of nickname that’s been given to the overall concept
of ultra-high-definition, a reference to the approximate number of pixels contained
in the horizontal resolution of the format (for accuracy’s sake the actual
resolution of 4K UHD stands precisely at 3840 x 2160 pixels – a four-fold increase in
graphic detail from high-definition). While most current digital television
devices have no real need for such high resolution quality – let alone content
that they can broadcast using this new system, one of the principal aims behind
4K is to allow for larger, movie-sized screens to have the same pictorial
detail that home entertainment screens already possess. As has been discussed
recently in other social media entries, the London Summer Olympics of 2012 saw
the first widespread use of 4K UDTV by a major broadcaster: the BBC, the
world’s largest broadcasting network, set up multiple 15m wide screens
throughout the United Kingdom for the public to be able to “attend” the Games
in a more convivial atmosphere than, say, a home entertainment theater.
The technology is widespread and promises longstanding
market resiliency. We at Telairity would be amiss if we didn't develop the
proper encoders to accommodate what promises to be the “going” visual format of
the future. Being masters at
SD, HD, and mobile visual formats, we are already perfecting encoders that
will meet the needs of these new formats as they begin their widespread
roll-out. The market has spoken. The ultra-high-definition revolution is upon
us. Those companies who have the technology that’s flexible and capable enough
of meeting the new resolution standards will be the ones left standing once the
wave has hit. Count us among that select group.