When you turn on the TV to catch the local news, it’s easy to overlook
all of the steps required to get the picture you’re seeing from the news truck
to your TV. These include initial
video/audio capture, signal encoding, and transmission back to the station, decoding,
editing, re-encoding and re-transmission to your set. Within the industry, this
process is known as ENG or Electronic News Gathering (an industry term for the
use of video technology to allow live reporting from remote field locations).
Closely associated with ENG is SNG (Satellite News Gathering).
Whereas ENG typically relies on local microwave links to transmit audio/video
data from regional field locations back to the studio, SNG makes use of
satellite links to distribute data to distant locations. Between them, ENG and SNG
allow local TV stations to provide live coverage of news events anywhere in the
world.
Just as magnetic tape technologies replaced older film
technologies in ENG news reporting, ENG no longer captures video data in analog
form on magnetic tapes but in digital form as arrays of pixels. These can be
compressed for file storage and transmission and decompressed for editing and
viewing. While digital technology has many advantages over its analog
predecessor, including the elimination of ghosting, snow, and other types of
signal interference, the most significant difference is simple economics.
Because digital data can be highly compressed, it is possible to transmit
better pictures and sound using less bandwidth, and to store images and sound
more compactly. The bottom line here is lower costs and higher quality – a
double win that quickly made digital technology ubiquitous in the TV industry
after its introduction in the late 1990s.
But the digital revolution that began in the last decade of the 20th
century is far from over in the second decade of the 21st century. The
drive to reduce costs and improve quality continues today with, if anything,
increased urgency as traditional broadcasters compete with an ever-broadening
range of audio/video services available to consumers on smart phones, tablets,
notebooks, and other screens connected to a wide variety of wireless and wired
networks. For example, many broadcasters are now aggressively moving to adopt
inexpensive, universally available Ethernet technology for signal transmission
over IP (Internet Protocol), replacing older dedicated broadcast network
standards like SDI (Serial Digital Interface) and ASI (Asynchronous Serial
Interface).
Telairity gear has been designed from the beginning to help
broadcasters stay competitive by providing the industry’s most cost-effective
equipment for digital video compression, transmission, transcoding and
de-compression. From the beginning, Telairity encoders have provided not merely
traditional SDI and ASI interfaces but also Ethernet outputs as standard
features, so broadcasters could move to adopt IP technology whenever ready
without either the expense or the disruption of replacing or upgrading existing
equipment. Most recently, in 2013, we
added a built-in modulator to our ENG line of encoders, eliminating the need
for a separate piece of gear to generate radio frequency signals for
transmission over a microwave or satellite link – an integration that not only
reduces costs for our customers but also saves space in a crowded ENG or SNG
truck.
In 2014, there will be lots more improvements in Telairity gear designed
to help broadcasters reduce costs and improve quality, ranging from incorporation
of new compression standards like HEVC to new, portable form factors that
reduce cost and lower power consumption. Be sure to check back for more
discussion of industry trends, and hear about our latest insights and
solutions.
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