Telairity is Celebrating 15 years Serving the Broadcast Industry

In 2016, Telairity is celebrating its 15^th anniversary as a market leader in the broadcast industry.  Since 2001, we have been designing, manufacturing and marketing video processing solutions for broadcast and professional video applications.  We produce next generation encoding solutions made in Silicon Valley, USA, and used around the world.  Our experience and history of providing solutions for video processing over these last 15 years is a big part of the advantage that we bring to each new project.

The broadcast industry has undergone massive changes over the last 15 years, moving from analog to all-digital technology, from SD to HD and UHD, from 2D to 3D, from CRT displays to flat panel displays, from time-bound to on-demand viewing, from large fixed screens in living rooms and bedrooms to small on-the-go mobile screens—to name just some of the more notable shifts. Telairity has continually produced innovative products and solutions to meet broadcaster’s demands within rapidly changing technologies.  The advanced video compression systems we provide uniquely fast start-up times and combine low latency with low bitrates during operation.  This makes them an ideal choice for both remote and field broadcast applications, which require top-of-the-line real-time performance, and for IPTV and other applications, that require the lowest achievable bitrates.

Today, Telairity systems are deployed in over 50 countries around the world for tasks that include electronic news gathering, in-stadium replay, remote learning, outreach programs, event streaming, and more—wherever video must be moved reliably, economically, and efficiently in real time.  As one of the few companies that controls all its key technologies, from video processor development through system enclosure design, Telairity is also uniquely able to customize systems to meet specific needs.  Whether it’s simply a new combination of existing capabilities, or a requirement for capabilities not yet offered on any standard product, we will work with you to find the right solution to your encoding needs.

Over our 15 years, Telairity has designed and manufactured numerous products that have met the new technology needs of the broadcasting industry.  Due to our investment in technology, we offer encoding platforms that are powerful, fast and reliable and are always working to meet the latest demands of the industry.  It has been a pleasure to serve our customers over the last 15 years, and we look forward to providing next-generation encoding solutions for our customers for years to come.

The Translation of Video Transmission

The modes by which we receive and interact with video as a culture are undergoing a shift.  As internet streaming speeds improve, and a more á la carte approach to television increases, the broadcasting industry is experiencing a potentially radical shift.  Much like the music industry, subscription services are changing the way many consumers understand and enjoy video:  Youtube is ever increasing in popularity; businesses like Netflix, Amazon Prime, HBO Go, and Hulu Plus are gaining more traction; and products like the Apple TV, Roku, and the new Chromecast are enabling this rising tide of video to easily reach your TV via the internet.

While some are quick to forecast the end of broadcast TV, the reality is that typical broadcast  services don’t quite overlap with what is available on the web.  There are still some things that subscription and streaming services can’t offer.  News is one example – the digital transmission of live events for a public audience is something uniquely offered by broadcasters.  Additionally, local programming, emergency alert systems, and other real-time services are staples of the broadcasting industry that can’t be as effectively disseminated by any other current method.

The staple of broadcasting is video, the rising tide that increasingly floats all internet boats. The pressing need of the internet age is not for established broadcasters to be replaced by new entrants, providing some analog of the news and other services now offered by today’s cable, satellite, and over-the-air broadcasters. Rather, the need is for broadcasters to fully embrace the internet’s potential as an interactive, world-wide delivery channel in order to adapt, expand, and enhance the services they already know how to provide uniquely well.

It is precisely at these exciting crossroads of change and evolution that businesses involved in  video technology must understand and analyze the shifting nature of today’s landscape in order to better provide their customers with what they want and need.  Though the method and markets for broadcast media are undoubtedly changing, you can be sure that our experts at Telairity are on top of the trends, and intent on providing broadcasters together with all other professional video providers the latest innovative technology to answer the demands of new media.