Acquisitions Help the Industry Grow

Business acquisitions happen every day. But every so often, one happens that makes an industry sit up and notice. With the purchase of Elemental Technologies, Amazon has done just this. Once merely a helpful website for last-minute holiday shopping from the comfort of your living room, Amazon is now the leading lifestyle website. On top of what they started with, they have diversified into mobile phones, e-readers, content programming, and much more. With this latest purchase, Amazon is extending itself even further.

What Does Elemental Technologies Bring to the Table?

Elemental is a company that specializes in processing and delivering video feed, for customers ranging from broadcast television, to Major League Baseball, to ESPN, and even NASA. It is not solely concentrated on broadcasting though, and has been a pioneer in developing software for multi-screen content delivery. This includes:

•  Multi-format content that works on televisions, tablets, smartphones, and other formats.
•  App-delivered video offerings.
•  4K TV service
•  Internet device support partner for the 2012 Summer Olympics

Elemental has regularly been named amongst the best technology companies year in and year out and is also known for being innovative, always on the cutting edge of digital media.

How Does This Affect Us at Telairity?

As the leading providers of SD and HD Broadcast Encoders, acquisitions such as this give us hope for continuing growth in the industry, which equates to continuing growth for us as a business. While Elemental brings the software to the multi-screen world, both Amazon and Elemental need hardware providers to handle the demanding up-front task of real-time encoding. This is where Telairity looks to come in, by using our expertise in providing real-time hardware encoding solutions to capitalize in this growing field. After all, if Amazon is looking to invest in the multi-screen field, there are sure to be others not too far behind.

Brazil, FIFA, the Olympics, and H.264 Encoding

You’ve probably seen and read the reports of cities across Brazil, most notably Rio de Janeiro, gearing up to host both the 2014 World Cup and the 2016 Olympics. The sports-crazed nation of lush rainforests and bikini-less beaches is on the brink of a tourist boom of truly epic proportions. As Brazilian authorities race to reduce crime and pollution throughout their cities in anticipation of the influx of millions upon millions of Northern Hemisphere tourists, Brazilian broadcasting networks similarly are working round the clock to insure that FIFA and the Olympics are visually and digitally on par with 2012’s own London Olympics, which saw the introduction of new digital broadcasting platforms and ultra high definition visual standards that ooh’d and awed the world almost to the same degree as did the performances of world-famous athletes. What London succeeded at so perfectly this summer is a feat that Rio and other cities across Brazil are going to seek to repeat, and even surpass. With the advent of cost-effective H.264 encoding systems that can livestream sporting events to any corner of the globe, it’s only a matter of time before Brazil fully upgrades its digital services to place it among the world’s leading “broadbanded” nations. 

Brazil’s own TV Globo has already experimented with the likes of ultra high-definition technology for its broadcasts. The federal government of Brazil, meanwhile, is promoting the new digital broadcasting technologies by offering various financial incentives to companies and municipalities in order that they implement the new encoding standards before primetime, 2014. It is not beyond reason to speculate that Livestream sportscasts boasting this level of visual clarity and “realism” will be of great benefit to Brazil’s burgeoning Ministry of Tourism, which sees Brazil as a leading global vacation destination.

We at Telairity believe strongly that our user-friendly, cost-effective, highly-adaptable encoding technology will be of great, practical benefit in presenting Brazil to a global audience. Brazil has it all: a strong economy, beautiful natural spaces, iconic cities, and gorgeous beaches. Now it’s also got beautiful H.264 encoding to capture it all.