The television broadcast industry has undergone several rounds of radical transformation over the past few decades. Free-to-air transmissions gave way to paid cable alternatives which, in turn, had to make room for Direct-To-Home (DTH) satellite services. CRTs vanished, replaced by larger flat panel screens. The venerable standard-definition resolution standard was superseded by a new high-definition standard, which was itself superseded by a still newer ultra-high-definition standard. Traditional analog broadcast technology was everywhere replaced by computer-age digital technology. And then, of course, there was deregulation, the advent of the smart phone and tablet, and the rise of the Internet, which between them changed everything again.
The Over the Top Netflix Phenomenon:
One of the most remarkable successes of the new age of broadcasting is Over the top (OTT) video on demand (VOD) transmission across the Internet. OTT transmission has spawned a whole new generation of “cable cutters,” who spurn traditional broadcast television with its rigid schedules and fixed choices, in favor of free or low-cost subscription services, with a virtually unlimited range of content available anytime on any connected device, be it a smart phone, a tablet, a notebook, a computer monitor, or a big-screen smart TV. Two of the most popular new OTT providers are Netflix and Hulu. Although these and other OTT companies like Amazon and You Tube have significantly disrupted Western markets, Asian DTH service providers claim to remain unperturbed, because, according to them, OTT can’t beat DTH in the foreseeable future.
Skinny Bundles & Better Transmission Quality:
The main attractions of OTT services like Netflix and Hulu are personalization and binge watching. While these attributes can’t be brought to standard broadcast services, whether provided over air, cable or DTH, broadcasters are ditching their overwhelming and confusing 400-channel lineups to go with linear bundles. These bundles provide users with less to choose from, which is a better strategy to promote longer “view” times. Many Asian markets are going with streamlined packages that cover news, preschool children’s programming, premium factual content and lifestyle.
Just as broadcasters are transmitting less and becoming more quality conscious, fleet operators are also looking into ways to enhance the viewer experience, fully capitalizing on HD and, in some cases, 4K device proliferation.
Telairity Helps the DTH Sector Excel:
Telairity has always lived up to its promise of providing the best SD and HD encoders in the industry. It provides key DTH components like:
- High-compression Encoders so HD transmissions won’t overload broadcast capacity.
- Professional Decoders to decompress, descramble and reformat signals.
- Premium modulators that generate L-Band and IF-Band satellite signals fully compliant with the DVB-S/S2, DSNG standards.
If you want to learn more about Telairity’s capabilities, please contact us.