The Mobile Revolution is Underway

Recent research has revealed something extraordinary in the broadcasting world. Over the past five years the consumption of video on mobile devices and other handhelds has risen by an enormous 2084%, with no signs of slowing down. The spike in the last quarter of 2015 was an impressive 35% and it has brought the cumulative bump to 170% since 2013.

The millennials, the first real ‘mobile generation’, are driving the popularity of live and recorded video streaming on devices that fit in their pockets. This segment is always on the move and prefers to stay in the know by catching up with global events and important trends not only through videos on YouTube and other websites, or through branded visual content created by companies as part of their marketing outreach, but by watching live breaking news made available by local stations or national networks.

These tendencies give rise to a unique set of challenges for video marketers: 

• The devices preferred by millennials vary vastly. Some like to stick to the 5 inch screen on their mobile phone, while others enjoy the greater size and resolution available on an iPad or other tablet. Videos should satisfy a spectrum of resolution requirements to serve different users and their handhelds of choice.
• Internet and Wi-Fi connectivity varies greatly from place to place, and even from time to time in the same place. Metropolitan areas will typically have much better bandwidth and download speeds than more rural areas. A video that stutters and lags is likely to be counter-productive, destroying not only the entertainment value but any commercial value the video may have. This problem is especially acute for real-time video, which must be encoded dynamically either with best quality in a least common denominator format, or simultaneously encoded in multiple formats for multiple client devices.

Telairity Mobile Encoders are the Future: 

With its three encoding systems, namely the BE8600 contributions encoders , the SES3200 dense encoding system, and the multichannel BE8700 distribution encoder, Telairity provides powerful solutions for real-time mobile video.

• The compact “go anywhere” single-channel BE8600 encoder is easy to deploy anywhere needed to capture live camera output for redistribution. With a choice of resolution standards and audio codecs, it can always provide the right combination of picture and sound for mobile devices. 
• Video feeds passed through the cloud to the SES3200 can be simultaneously rendered in up to 32 formats and resolutions to simultaneously service both fixed and mobile screens of all types and sizes. 
• Less extensive formatting requirements can be satisfied by direct or cloud-based feeds to the BE8700 for simultaneous 4-way rendering, using Telairity’s optimized distribution encoding for the highest quality real-time images at low bitrates.

If need reliable, real-time equipment able to service mobile in addition to standard broadcast needs, the streamlined Telairity video encoders tick all the checkboxes. Please contact us here for more information. 

Introducing the SES3200 from Telairity: the Final Word in Content and Communications

We’re looking forward with great excitement to this week’s Content and Communications World expo in New York, NY.  Everything that is right now making global headwinds in the realms of media, communications, and entertainment will be perusable under one roof from November 14-15 at the Jacob Javits Convention Center in Midtown Manhattan. Groundbreaking technologies such as 3D TV, IPTV, OTT, and U-HD, along with the greater integration of IP and satellite communications networks, will be on the table and up for discussion among the world’s leading technological movers and shakers.  Needless to say we at Telairity wouldn’t miss it for the world. The conference and tradeshow will afford us the perfect, transnational launching platform for our new SES32000 Scalable Encoding System, a “head-end in a box” technology that lets its users maximize their encoding densities – all the while keeping down their costs. It will be the first time our SES3200 has made its full public debut. We fully anticipate that broadcasters who seek a better means of administering their IPTV, OTT, WebTV, and mobile broadcast distribution networks will be keenly taking notes.

The SES3200 is the latest in Telairity’s long legacy of designing products that meet the threefold criterion of quality performance, flexible adaptability, and cost-effectiveness. The versatility of the platform is plain to behold: while its principle encoding technology is based in H.264/AVC formatting, the system is fully compatible with older 2G networks – in addition to being able to roll with new networks like 3GPP, 3GPP2, and the 3GPP multi-rate file format. Likewise and just as importantly, the SES3200’s high-grade mobile video technology is able to broadcast at extremely low bitrates, all the while maintaining breathtaking image quality. Finally, the sheer number of channels one can broadcast over – and do so seamlessly using multiple and various network configurations – comes out to a total of 32.

But all of this is just tip-of-the-iceberg preliminaries. Come visit our presentation at Content and Communications World to learn more about how Telairity continues to ride the wave of the future in a way that fewer and fewer encoder companies can lay claim to.