Reliable Encoding Platforms for Digital Media Startups

In the realm of the digital media startup, when it comes to the difference between a successful new venture and a failed one, concept and execution of content remain – quite obviously – paramount. But for those digital startups that depend on transmitting large quantities of visual content to their users in a live, moment-by-moment fashion, there is an added need: they must find the proper digital encoding platform, ideally one with the necessary compression to allow for high-speed, high-definition A/V services.

One particularly interesting case example would be the Duke University campus-founded startup, Radius. As the company’s CTO, David Herzka, describes the overall Radius concept: “Radius allows users to attach digital files to a specific location… For example, a dance group on [a college] campus can set up a beacon [from its current location], post multimedia content online and people walking nearby can retrieve the information with their smartphones.”

Sounds like a pretty great concept for a company, right? Absolutely and without hesitation. That being said, in order that tomorrow’s livestreaming digital media companies retain their competitive edge, there are practical issues to consider and navigate through, one of them being what kind of encoding system to use. Making sure that a livestreaming video performs as advertised (i.e. moment-by-moment) is an absolute must. In a recent survey conducted by the University of Massachusetts at Amherst, the conclusion is frank and stark: “viewers have little patience for videos that don’t start immediately… For every additional one second wait, the abandonment rate goes up by nearly six percent.” In short, what good can great, live content amount to if the delivery system is slow to start, or transmitted in a “stuttered” manner? Given that your average, neighborhood startup has limited financial resources to spare – and given that everything depends on user-friendly functionality for it to be successful – the livestreaming must come off without a hitch or glitch.

At Telairity, our low-cost, high-speed encoding systems allow for just that sort of reliability. Whether you want to stream via mobile and/or otherwise, our H.264 platforms allow for interface with just about any type of device on the market. If you’re a startup that’s looking to help usher in the livestreaming phenomenon and take advantage of a massive potential user-base, you can’t choose any better than to choose working with a company like Telairity.