Wednesday, March 30, 2016

Acquisitions Help the Industry Grow

Business acquisitions happen every day. But every so often, one happens that makes an industry sit up and notice. With the purchase of Elemental Technologies, Amazon has done just this. Once merely a helpful website for last-minute holiday shopping from the comfort of your living room, Amazon is now the leading lifestyle website. On top of what they started with, they have diversified into mobile phones, e-readers, content programming, and much more. With this latest purchase, Amazon is extending itself even further.

What Does Elemental Technologies Bring to the Table?


Elemental is a company that specializes in processing and delivering video feed, for customers ranging from broadcast television, to Major League Baseball, to ESPN, and even NASA. It is not solely concentrated on broadcasting though, and has been a pioneer in developing software for multi-screen content delivery. This includes:

  •  Multi-format content that works on televisions, tablets, smartphones, and other formats.
  •  App-delivered video offerings.
  •  4K TV service
  •  Internet device support partner for the 2012 Summer Olympics

Elemental has regularly been named amongst the best technology companies year in and year out and is also known for being innovative, always on the cutting edge of digital media.

How Does This Affect Us at Telairity?


As the leading providers of SD and HD Broadcast Encoders, acquisitions such as this give us hope for continuing growth in the industry, which equates to continuing growth for us as a business. While Elemental brings the software to the multi-screen world, both Amazon and Elemental need hardware providers to handle the demanding up-front task of real-time encoding. This is where Telairity looks to come in, by using our expertise in providing real-time hardware encoding solutions to capitalize in this growing field. After all, if Amazon is looking to invest in the multi-screen field, there are sure to be others not too far behind.

No comments:

Post a Comment