Telairity’s NAB Show

We’re heading back to the NAB Show next weekend in Vegas. We certainly mean it to seem like a victory lap, but it was only last year we emerged from the same event as the reigning, award-winning champion innovators. Our SES3200 encoder, then only in prototype, transfixed more than one set of eyebrows with its high-performing speed, pictorial quality, and extraordinarily high compression. Built on the ATCA chassis, a container application intended for the Telecommunications industry, and using a 48V power supply, the digital encoder was revolutionary in its cost-effectiveness, reliability, and performance quality, and rightfully garnered TV Technology’s NAB 2011 STAR“Prestigious Technology” award. Even at the prototype level, experts in the field recognized the SES3200 for what it was – a game-changer for digital compression.

With the advent of bandwidth-hogging, high-quality multimedia wireless devices such as Google Android and Apple’s iPhone, the battle for high-speed bandwidth has grown intense, with many powerful computer, telecommunications, and media broadcasting companies vying for a limited amount of bandwidth. While the largest companies in the industry have sought to buy up as much bandwidth from smaller companies (as well as from lucrative government bandwidth auctions), there is still an ever-growing need to meet the inevitable constraints on capacity. The only solution to get beyond those constraints is to reduce the bit rate of digital encoders while still maintaining the quality.

That’s exactly what we managed to pull off last year in Vegas, and that was only with a prototype. Now that our SES3200 encoders are set to hit the market, we’re convinced the technology will revolutionize (in a very practical manner) the means by which encoding gets implemented. The fact is, we managed to build HDTV encoders that have the in-built high-quality broadcasting standards of the telecommunications industry. Just like the telco industry, our ATCA chassis-based encoders have a 99.999% of connectivity. That’s a high rate of success. That’s the rate of success we plan on distributing worldwide. Here’s to another great year for Telairity at NAB.